The Key Principles That Took Me to Consistent 6-Figure Years—And How I’m Scaling to 7 Figures
Four years ago, I crossed the 6-figure mark in my business for the first time. It felt like a massive milestone, but what really changed the game wasn’t just hitting that number—it was learning how to sustain and grow beyond it year after year.
Because let’s be real: making money once is one thing. Making it consistently? That’s a different skill set.
After years of refining my approach, I’ve cracked the formula for predictable revenue, scalable impact, and a business that doesn’t rely on me running on fumes. If you want to cross (and stay above) the 6-figure mark, here are the key principles that got me there—and the mindset shifts I’m making now to hit 7 figures.
1. Your Reputation is Your Greatest Asset
Forget fancy marketing tricks—the easiest way to scale your income is to become known for getting people results.
When I first started, I thought growing a business meant constantly chasing new clients. But when I shifted my focus to delivering such a great experience that my clients became my biggest referral source, my revenue skyrocketed.
💡 6-Figure Principle: Your business isn’t just about what you sell; it’s about the reputation you build. The more people trust you, the easier it is to sell.
👉 Ask yourself: Would someone confidently recommend your business without hesitation? If not, work on making your results so good they can’t not talk about you.
2. You Need a Business Model, Not Just an Offer
One of the biggest mistakes I made early on? Thinking that just having an offer meant I had a business.
Truth is, if your revenue is unpredictable, if you’re always in feast-or-famine cycles, or if your sales rely on you being glued to your phone 24/7, you don’t have a scalable business—you have an exhausting job.
💡 6-Figure Principle: Your business should be built on a repeatable model, not random sales.
What changed the game for me:
✅ Creating an offer suite that allowed clients to grow with me instead of just making one-time purchases.
✅ Building in recurring revenue streams so I wasn’t starting from scratch every month.
✅ Automating lead generation so I wasn’t hunting for clients every day.
👉 Ask yourself: Is your business built to scale, or is it built to keep you stuck in hustle mode?
3. Cash Flow > Revenue. Learn to Manage Your Money.
Hitting 6 figures sounds great, but if your expenses are just as high as your revenue, you’re still broke.
Early on, I made the mistake of focusing only on what I made—without paying attention to what I kept. And that’s why so many entrepreneurs hit 6 figures but still feel financially stuck.
💡 6-Figure Principle: It’s not about how much you earn; it’s about how you manage, multiply, and reinvest it.
What changed for me:
✅ Paying myself first. I stopped treating my business like an ATM and started budgeting like a CEO.
✅ Investing in assets, not just expenses. I learned the difference between things that generate ROI and things that just feel productive.
✅ Tracking cash flow religiously. If you don’t know your numbers, you don’t know your business. Period.
👉 Ask yourself: Do you have a financial system in place, or are you just making money and hoping for the best?
4. You Need a Marketing Ecosystem—Not Just Random Posts
Social media is great. But relying only on Instagram to grow your business? That’s a dangerous game.
One algorithm change and suddenly, your reach is cut in half. That’s why I built a multi-platform marketing ecosystem that keeps my business growing, even when one channel slows down.
💡 6-Figure Principle: Your marketing should be working for you 24/7, not just when you’re actively posting.
How I diversified my marketing:
✅ Email list growth. Social media can disappear—your email list can’t.
✅ SEO-optimized content. Blogs, Pinterest, and long-form content that continues driving traffic for months (not just 24 hours).
✅ Paid ads + organic strategy. A mix of attracting, nurturing, and converting—not just hoping people buy.
👉 Ask yourself: Are you owning your audience, or are you just renting space on platforms you don’t control?
5. You Have to Make Decisions Like a 7-Figure Entrepreneur Before You Get There
If I could give you one piece of advice that’s changed everything for me, it’s this:
💡 You don’t wait until you hit 7 figures to start thinking like a 7-figure entrepreneur. You make decisions at your current level as if you’re already there.
There’s a chapter in Atomic Habits that talks about the 6-figure mindset vs. 7-figure mindset, and it hit me HARD.
✅ 6-figure entrepreneurs think about what’s working NOW.
✅ 7-figure entrepreneurs think about what will work at SCALE.
The shift I’m making now:
🚀 Building systems that don’t rely on me to function.
🚀 Hiring ahead of demand so I’m not constantly stretched thin.
🚀 Focusing on long-term brand growth, not just immediate sales.
👉 Ask yourself: Are you making business decisions based on where you are, or where you want to be?
“I’m not here to sell you some overnight success story. I’m here to tell you that you can create a wildly successful business—but only if you commit to doing what actually moves the needle.”
Final Thoughts: The Road to 6+ Figures is a Choice
I’m not here to sell you some overnight success story. I’m here to tell you that you can create a wildly successful business—but only if you commit to doing what actually moves the needle.
If you’re serious about scaling past 6 figures and beyond:
🚀 Focus on building a brand that’s known for results.
🚀 Create a business model that allows for growth, not just short-term cash.
🚀 Learn how to manage and multiply your money.
🚀 Diversify your marketing so your business isn’t dependent on one channel.
🚀 Start making decisions like the CEO of the business you’re trying to build.
I’m currently scaling my way to 7 figures, and I can tell you it’s not about luck—it’s about strategy. The difference between those who make it and those who don’t?
👉 They don’t wait for success. They build it. Are you ready to do the same?