The Secret To Leveling Up Your Social Media Game Plan
Not Sure Where to Start with Posting a Consistent Social Media Plan? Follow This Guide!
Hey there,
Feeling overwhelmed about where to start with your social media plan? Don't worry, I've got you covered! Let's break it down into simple, actionable steps that will help you post consistently and effectively.
Step One: Content Pillars
First things first, you need to decide on your content pillars. These are the categories your posts will fall into, and they should align with your brand's goals and audience interests. Here are four pillars to consider:
Entertain (Relatable Content):
Make your audience laugh, smile, or nod in agreement with posts that resonate with their daily lives.Educate (Teaching Your Audience):
Share your expertise and provide valuable information that helps your audience learn something new.Enlighten (Talk About Your Offers):
Highlight your products or services and explain how they can benefit your audience.Engage (Bring the Community In to Engage):
Foster interaction by asking questions, prompting comments, or creating posts that encourage participation.
Step Two: Reverse Engineer Your Posts
Once you've identified your content pillars, it's time to plan your posts.
Here’s a simple method to get you started:
Use Your Favorite Calendar or Notes App:
Start by choosing the dates you want to post.Write the Caption First:
For each date, draft the caption before creating the content. Your caption should include three key elements:Hook:
The first seven words need to pique interest and bait the reader to keep reading. Make it intriguing!Body: Include a small win for the viewer.
This could be a tip, a relatable story, or something that adds value. For example, if you're a fitness coach, share a quick workout tip that they can try immediately.Call to Action (CTA):
End with a clear CTA. Ask your audience to engage by dropping a comment, shopping a product, watching your stories, sharing the post, or saving it. Pick one, max two CTAs to keep it focused.
Step Three: Write Your Hook
Before you shoot or edit anything, you need to nail down your hook.
Here's a list of 10 ideas to get you started:
“I need your help…”
“I've got a secret that I've been keeping…”
“This one is for ___”
“Quick reminder that ___”
“Did you know that…”
“Hear me out…”
“No because why did ____ happen?”
“You won’t believe what happened…”
“Let’s talk about…”
“Here’s a quick tip…”
These hooks are designed to grab attention and make your audience want to keep watching or reading.
Step Four: Creating the Content
Now that your captions and hooks are ready, it's time to create the content.
Here are three types of content you can create:
B-Roll Video:
This can be a timelapse, a clip of your surroundings, pouring coffee, or a peek at your product. These videos are great for creating a mood or setting a scene.Talking Head Video:
This is when you're speaking directly to the camera. Share a story, educate, or entertain your viewers with your personality and knowledge.Mix of Both and Voice Recording Video:
This is a bit more advanced but very trendy. Film 1-2 second clips and record a quick, fast-paced voiceover. Share a day in the life, a product review, an honest take, or educational content. Key point: cut out all breaths and silent pauses to make your voiceover quick-paced and engaging, increasing watch time.
BONUS TIP:
Remember, consistency is crucial. Stick to your plan, and over time, you'll see the results of your efforts. Keep analyzing what works and tweak your strategy accordingly.
Ready to Level Up Your Social Media Game?
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Content creation
Systems setup
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YOU GOT THIS!